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Applied Robotics expands partnership with Michigan-based sales company

Applied Robotics Inc, a Glenville, New York, designer and manufacturer of robotic tooling, has expanded their partnership with MJM Sales, a Michigan-based manufacturing representative company.

John Serfilippi, the company’s president and interim CEO, says the move will give Applied Robotics better access to existing and potential customers in Michigan, Wisconsin, Iowa, North Dakota, South Dakota, Nebraska, Missouri, Kansas, Alaska, Hawaii and Canada.

Applied Robotics has been a partner of MJM Sales for six years. MJM contributes expertise in product selection, training and field service to customers.

The partnership expansion enables Applied Robotics’ to sell its tools to customers in the automotive, packaging and life sciences industries using MJM sales representatives.

Applied Robotics maintains some sales managers in-house. The partnership also gives Applied Robotics more feet on the ground as it seeks to expand its customer roster.